ELU Company presentation
ELU is one of the leading construction engineering firms in Sweden. As a tool in their marketing they needed a printed company presentation. The brief was basically “make anything else than a regular brochure”. It should stir up some dust in the business and the reaction should be “what is this!?”.
Regular “look what we have done” content had to leave for more thought leading content. Deep and advanced texts were mixed with intelligent headlines and visuals. The cover is a cassette solution that also is the logo of the company. It got nominations in both The Swedish Design Awards and Publishingpriset.