FFW Forsen Forward Extra
Forsen took part in a business fair and wanted something to hand out to their visitors. They wanted something unexpected and it would be great if it had visible impact in and around their stand.
The solution was something old and dated – a newspaper in broadsheet format. No one missed the Forsen stand at the fair, "it's the one with people hiding behind giant newspapers".
An obscure detail about it is the layout. It's totally based on the golden ratio and Plato's golden line where he divided knowledge into different levels. If you're into in esoteric geometry, magic triangles and other related goodies, bring out your compass and ruler and start measuring.