Roslagstull Matmarknad – ICA

The old store located in Stockholm City had seen its days and were given a totalt rebuild. A new store concept and a graphic identity to go with it were much needed.
A new logo together with graphic identity was produced. The logo got a modern retro design with an organic embellishment. Instore signs where made as light boxes with black text. These not only serves as guides in the store but also adds to the feel of the store. After some time in its new shape the store turned from being a sad thing with poor reputation to now being the most popular grocery store in that part of Stockholm.                                                                  
In store film promoting the stores own restaurant.

© 2021 by Håkan Sjöström AB. Proudly created with